ABOUT US
Good Luck is a collective of senior marketing professionals. We help founding or executive teams who’ve outgrown word of mouth get known and get hired, through brands, websites and sales systems that reflect who they are today.
Our model is intentionally lean. Every engagement is shaped and led by the founders, and supported by a trusted network of specialists brought in based on the actual needs of the work.
Co-Founder & Managing Director
Virginia Rivedieu
With a decade of experience helping SMEs and startups grow, Vir combines marketing and go-to-market strategy to launch brands, scale businesses, and turn their strengths into superpowers.
Co-Founder & Creative Director
Santiago Caffera
Passionate about capturing a brand’s essence and translating it into a clear, compelling visual language. He shapes and oversees the visual output of the studio: branding, animation, web design, social media, you name it.
Co-Founder & Director of Operations
Florencia Papa
A generalist at heart. "Founder" is her favorite role because it blends big-picture marketing strategy, creative work like content creation, and the operations that keep the whole thing running.
OUR VALUES
These values guide how we make decisions about strategy, scope, and how we work with clients.
Intentional use of AI
AI helps us move faster and reduce unnecessary effort, but it doesn’t replace thinking. We use it to support human judgment, not to produce volume for its own sake.
Judgment over playbooks
There’s no universal formula for growth. We don’t apply trends or tactics by default. We assess context, constraints, and goals before deciding what’s worth doing and what isn’t.
Strategy that carries through execution
We don’t separate thinking from doing. Positioning, content, channels, and business development need to reinforce each other, otherwise momentum breaks.
Focus is a growth lever
Doing fewer things well compounds. We help clients prioritize hard, cut back when needed, and invest time where it actually makes a difference.
Relevance beats novelty
We pay attention to culture, trends, and shifts in how people consume information, but relevance and credibility matter more than being everywhere or doing what’s fashionable.
Built lean, by design
Our collective structure lets us adapt to different realities without losing coherence. Teams are assembled based on the work at hand, with founder-level oversight throughout.
