We help founding or executive teams who’ve outgrown word of mouth get known and get hired, through brands, websites and sales systems that reflect who they are today.
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THE PROBLEM
You’re better than your marketing
Most founding teams can’t name exactly what marketing tactic they need, but they tend to have these problems:
Referrals built your business, but when they slow down, there’s no clear way to find the next client.
Those who work with you value what you do, but it’s hard to get business when people don’t know you.
Marketing lands on a founder or executive who’s already running the company, and isn’t a marketer.
Your website and materials undersell the work you do and no longer reflect who you are or who you’re for.
THE SOLUTIONS
Start by getting known, or bring us in to help you grow. Either way, you leave with a clear message, growth channels that work and a pipeline you can see coming.
For teams whose work is stronger than the way it’s presented. We start with an audit of what works and what’s missing, then build the message and materials that make you easy to understand, trust and recommend.
Marketing audit
Pipeline mapping
Positioning review
Positioning
Messaging
ICP
Go-to-market
Roadmap
For teams with a clear offer and no one running growth.
We work as your embedded growth team. We focus on the channels that work, run experiments to scale them, and keep your pipeline visible, so you can stay focused on your own work.
Channel strategy
Growth experiments
Outreach & LinkedIn
Content
Sales enablement
Pipeline tracking
FEATURED WORK
Teams that made their own luck
Here’s how we help founder teams get known, get clients, and grow.
OUR TEAM
Good Luck is a studio made up of senior marketing & design specialists. After 10+ years developing and leading marketing and go-to-market functions in house, we now partner directly with founding teams to work on their positioning and growth.
FAQs
Still have questions?
Here are the questions we hear most. Don’t see yours? Get in touch and we’ll walk you through it.
I know we need help, but I don’t even know what to ask for. How do we start?
Do I need a fractional CMO?
Can I start with just an audit?
Why not hire a marketing lead?
Can't I do this with AI?
Who do you work with?
How do you work, and can I hire you for one project?
Where are you based? How does that work for US teams?
