Retinámica is an audiovisual production company built for businesses that need professional video. Its founders spent years working on major shoots, and they put that experience and network to work for their clients, assembling the right crew and equipment for each project and handling everything from planning to delivery.
The Challenge
Retinámica was born from something its founders saw again and again on set. The market was split in two: videos shot on a phone on one end, and full-scale productions on the other. Plenty of companies needed something in between, with real crews and real equipment behind them, and nobody was speaking to them.
The founders had the experience to fill that gap, but as a new company they had nothing to show for it yet. There was no brand, no website and no clear way to explain what they offered or who it was for. They had worked on countless shoots over the years, but that footage belonged to the productions, not to them. For a production company, video is the most important asset there is, and the few pieces they could call their own lacked the diversity to show their range.
The Solution
We started with the foundations: what Retinámica stands for and how to talk about it. Together with the founders we shaped a value proposition around the expertise they bring from large productions and the peace of mind of one team that takes care of everything, from assembling the crew to final delivery. We organized their services into a clear offer and set a tone that could hold all of it at once: professional without being snobby, approachable without losing polish.
With that in place, we translated the strategy into a brand. The visual identity draws on the meaning behind the name, which blends “retina” and “amica” (friend) into the idea of a network, the same network of professionals the company is built on.
Since their work had to speak for itself, we creative directed a new reel that showed their range as their own. Then we carried the brand into every place a client would meet them, from their website to the materials they use to pitch and close new work, so every first impression would match the quality of their productions.
The Result
The new brand started working right away. The day after we delivered it, Retinámica used their commercial deck to send a quote and landed their first client. They’ve been complimented on how professional they look, and the person who saw those materials was impressed enough to refer them.
