Ricas Collective is now Good Luck Studio. Read all about it here.

Marketing and design for busy founding teams

Ricas Collective is now Good Luck Studio. Read all about it here.

Ricas Collective is now Good Luck Studio. Read all about it here.

GET KNOWN

Make it obvious why
you’re the right choice.

Make it obvious why you’re the right choice.

Make it obvious why you’re the right choice.

For teams whose work has outgrown the way it’s presented. We find what makes you different, then build the message, brand and website that make it clear to the people you want to work with.

Brand

Sales enablement

Visibility

THE PROBLEM

Sound familiar?

Sound familiar?

You don’t know what makes you different

You don’t know what makes you different

You know you’re good, but when someone asks why you and not the next option, the answer gets vague.

You can’t explain what you do in two sentences

You can’t explain what you do in two sentences

Everyone on the team describes the company differently, and none of the versions is quite right.

People can’t find you online

People can’t find you online

Search your name or your service and someone else shows up first.

Your brand is outdated

It made sense when you started. You’ve grown since, and it hasn’t.

Your materials undersell your work

Your website and decks don’t show what you’ve done or who you’ve done it for.

You know you need marketing, but not where to start

You know you need marketing, but not where to start

You’re not sure what you need, what comes first, or what will actually bring in clients.

THE PROCESS

How it works

How it works

STEP 01

Audit and marketing strategy

We look at what you have, and what you don’t: website, brand, materials, channels and what your clients say about you. Then we define your value proposition, your ideal client and how to talk to them.

STEP 02

Brand refresh or full rebrand

We update what you have or build a new identity from scratch. You get a visual system that works across every asset, from your website to your decks.

STEP 03

Website

A new site written around your claim, built so you can update it yourself, with SEO basics in place from day one.

STEP 04

Go-to-market strategy (optional)

A plan for which channels to use, what to say on each, and what to do first.

WHY US

What makes us different

What makes us different

01

We tie strategy and design to business goals

Every decision, from your positioning to your color palette, connects back to the clients you want to win and how you’ll win them.

02

We listen, then translate who you are

We take the time to understand your work and your people, then turn it into assets that sound and look like you, not like a template.

03

We know tech and B2B

We’ve spent our careers in tech and B2B, so we get complex offers and long sales cycles fast.

FEATURED PROJECTS

Work we’ve done

Work we’ve done

MAYBE A BETTER FIT

Already have the brand and strategy?

Already have the brand and strategy?

Already have the brand and strategy?

If your assets are in good shape and what’s missing is someone to run them, our other service might be a better fit.

FAQs

Still have questions?

Still have questions?

Here are the questions we hear most. Don’t see yours? Get in touch and we’ll walk you through it.

How long does the process take?

What tools do you use?

What’s the difference between a brand refresh and a rebrand?

What if we need more or less than what’s described here?

Will we be able to manage the website ourselves?

Can we use AI to make our own assets after the project?